The interaction between art and architecture represents an important approach to achieving integration between beauty and function in the design of university buildings. This article aims to explain the role of visual composition, through its elements of line, color, shape, mass, space, and visual rhythm, in enhancing the visual identity of academic institutions. The considered use of these elements contributes to achieving architectural harmony, distinguishing buildings, making them easier to recognize, and strengthening the sense of belonging to the university environment. Practical applications of this approach include unifying the color treatments of façades, coordinating entrances and courtyards, and incorporating artworks, murals, and wayfinding elements in a manner consistent with the university’s architectural character and institutional identity. Collaboration between artists and architects also makes it possible to develop a university environment that combines functional efficiency, aesthetic value, and cultural specificity. The article concludes that visual composition is not a decorative element separate from architecture; rather, it is a design tool that can contribute to building a clear and distinctive visual identity for university buildings, provided that function, sustainability, and users’ needs are taken into account. Keywords: Art, architecture, visual composition, visual identity, university buildings References 1. Arnheim, R. (1974). Art and Visual Perception: A Psychology of the Creative Eye. University of California Press. 2. Lynch, K. (1960). The Image of the City. MIT Press. 3. Pallasmaa, J. (2005). The Eyes of the Skin: Architecture and the Senses (2nd ed.). Wiley-Academy. 4. Drori, G. S., Delmestri, G., & Oberg, A. (2016). The Iconography of Universities as Institutional Narratives. Higher Education, 71, 163–180. https://doi.org/10.1007/s10734-015-9894-6