Visual identity and artistic and design marks have become essential elements in establishing the identity of institutions, projects, and products, as they play an important role in expressing identity and distinguishing one entity from another. These elements include logos, symbols, shapes, illustrations, designs, and visual patterns that possess artistic and commercial value, making their legal protection essential to preventing unauthorized copying, imitation, and use. Such protection is provided through intellectual property rights, particularly copyright and rights relating to designs and trademarks, depending on the nature of the work and the applicable legal requirements. The registration of trademarks and designs, together with proper documentation of creative works, can strengthen the rights holder’s legal position and provide evidence of ownership in the event of a dispute. This protection has become increasingly important in the digital environment, where creative works and designs can be distributed, reproduced, and reused rapidly and widely. Therefore, artists, designers, and institutions need greater awareness of the legal mechanisms available to protect their creative output. Legal protection not only helps address infringements of intellectual property rights but also contributes to encouraging innovation and creativity and enhancing the economic and cultural value of artistic and design works.